The coronavirus pandemic has thrown the fitness space for a loop. Caliber, a startup that focuses on one-to-one personal training, is today launching a brand new digital coaching platform on the heels of a $2.2 million seed round led by Trinity Ventures.
Caliber launched in 2018 with a content model, offering an email newsletter and a library of instructional fitness content.
“My co-founders started testing the idea of coaching people individually and that’s where the light bulb really went off,” said co-founder and CEO Jared Cluff. “They saw that more than anything, people need expert guidance and a really genuinely personalized plan for their fitness routine.”
That was the origin of Caliber as it is known today.
When users join the platform they are matched with a Caliber coach. The company says that it brings on about five of every 100 applications for coaches on the platform, accepting only the very best trainers.
These coaches then take into account the goals of users and build out a personalized fitness plan in conjunction with the user, which begins with a video or phone consultation. Once the plan, which is comprised of strength training, cardio and nutrition, is finalized, the coach loads it into the app.
Users then follow the instructions from their instructor via the app and log their progress. Interestingly, these aren’t live video appointments with a trainer, but rather an asynchronous ongoing conversation with a coach that is facilitated by the app.
Users can also integrate their Apple Health app with Caliber to track nutrition and cardio, giving the coach a full 360-degree view of their progress.
Alongside providing feedback and encouragement, the coach ultimately provides a layer of accountability.
This combination of real human coaching in a less synchronous, time-intensive manner has allowed for Caliber to charge at a higher price than your standard workout generator apps but come in much lower than the average cost of an actual, in-person personal trainer.
Most Caliber users will pay between $200 and $400 per month to use the platform. Coaches, which are 1099 workers on Caliber, take home 60% of the revenue generated from users.
Pre-launch, Caliber has more than tripled its membership across the last six months and increased the number of workouts per member by 150%, according to the company. Cluff says the startup is doing north of $1 million in annual recurring revenue.
Of the 41 trainers on the platform, 37% are female and about a quarter are non-white. On the HQ team, which totals seven people, one is female and two-thirds of the founding team are LGBTQ.
“The biggest challenge is not dissimilar to the challenge we faced at Blue Apron, where I was most recently, in that we wanted to create the category around meal kits,” said Cluff. “We want to build a category around fitness training in a space that is super fragmented with no branded leader.”
Heat muscle mass help the general conditioning of the physique, generally, in that muscular tissues stretch better when they are warm. Studios specialize in sure exercises: cycling, barre, and yoga to more unique choices like mountain climbing, making them a perfect place to be taught something new, or to perfect the abilities you have already got.
Use warning and discuss together with your well being care supplier earlier than you begin building your physique to realize energy or muscle measurement. The primary basic precept which should all the time be fastidiously deliberate out is the nutritional plan that goes together with body building exercises.
The paradigm of health and fitness has changed over the centuries. These posters serve not simply to encourage the shoppers looking for to take their fitness program to the next degree but in addition serve to open a dialogue with the private trainers. I prefer to open with asking them what muscular tissues they felt with that train after one set.
This young girl had put numerous time and effort into her physique and it really reveals. Often we will be a part of and participate in fitness facilities that provide personal trainers, and stationary fitness gear. See firsthand the muscle groups that protect our knees and be taught about the muscle tissues that squats work for us. Building muscle is more about operate than beauty but if we are able to cease the pain, our face will present the joy.
That is IFBB Bikini Pro and fitness model, Khanh Nguyen. Rebekah is an authorized private coach and has coaching as a classical pianist. Andreia Brazier is another born in Brazil fitness mannequin. If you’re an elite athlete, if you’re training as a bodybuilder, if you are in the health club day by day, or in case you are knowledgeable ballet dancer, merely skip to the very finish for the advanced hamstring stretches.…
Tag: coaching
Caliber, with $2.2 million in seed funding, launches a fitness coaching platform
Posted on October 13, 2020 by [email protected]_84
The coronavirus pandemic has thrown the fitness space for a loop. Caliber, a startup that focuses on one-to-one personal training, is today launching a brand new digital coaching platform on the heels of a $2.2 million seed round led by Trinity Ventures.
Caliber launched in 2018 with a content model, offering an email newsletter and a library of instructional fitness content.
“My co-founders started testing the idea of coaching people individually and that’s where the light bulb really went off,” said co-founder and CEO Jared Cluff. “They saw that more than anything, people need expert guidance and a really genuinely personalized plan for their fitness routine.”
That was the origin of Caliber as it is known today.
When users join the platform they are matched with a Caliber coach. The company says that it brings on about five of every 100 applications for coaches on the platform, accepting only the very best trainers.
These coaches then take into account the goals of users and build out a personalized fitness plan in conjunction with the user, which begins with a video or phone consultation. Once the plan, which is comprised of strength training, cardio and nutrition, is finalized, the coach loads it into the app.
Users then follow the instructions from their instructor via the app and log their progress. Interestingly, these aren’t live video appointments with a trainer, but rather an asynchronous ongoing conversation with a coach that is facilitated by the app.
Users can also integrate their Apple Health app with Caliber to track nutrition and cardio, giving the coach a full 360-degree view of their progress.
Alongside providing feedback and encouragement, the coach ultimately provides a layer of accountability.
This combination of real human coaching in a less synchronous, time-intensive manner has allowed for Caliber to charge at a higher price than your standard workout generator apps but come in much lower than the average cost of an actual, in-person personal trainer.
Most Caliber users will pay between $200 and $400 per month to use the platform. Coaches, which are 1099 workers on Caliber, take home 60% of the revenue generated from users.
Pre-launch, Caliber has more than tripled its membership across the last six months and increased the number of workouts per member by 150%, according to the company. Cluff says the startup is doing north of $1 million in annual recurring revenue.
Of the 41 trainers on the platform, 37% are female and about a quarter are non-white. On the HQ team, which totals seven people, one is female and two-thirds of the founding team are LGBTQ.
“The biggest challenge is not dissimilar to the challenge we faced at Blue Apron, where I was most recently, in that we wanted to create the category around meal kits,” said Cluff. “We want to build a category around fitness training in a space that is super fragmented with no branded leader.”
Source Article …
Category: fitness Tags: Caliber, coaching, fitness, funding, launches, million, platform, seed
High Intensity Weight Coaching Vs Cardio
Updated on May 12, 2018 by [email protected]_84
Heat muscle mass help the general conditioning of the physique, generally, in that muscular tissues stretch better when they are warm. Studios specialize in sure exercises: cycling, barre, and yoga to more unique choices like mountain climbing, making them a perfect place to be taught something new, or to perfect the abilities you have already got.
Use warning and discuss together with your well being care supplier earlier than you begin building your physique to realize energy or muscle measurement. The primary basic precept which should all the time be fastidiously deliberate out is the nutritional plan that goes together with body building exercises.
The paradigm of health and fitness has changed over the centuries. These posters serve not simply to encourage the shoppers looking for to take their fitness program to the next degree but in addition serve to open a dialogue with the private trainers. I prefer to open with asking them what muscular tissues they felt with that train after one set.
This young girl had put numerous time and effort into her physique and it really reveals. Often we will be a part of and participate in fitness facilities that provide personal trainers, and stationary fitness gear. See firsthand the muscle groups that protect our knees and be taught about the muscle tissues that squats work for us. Building muscle is more about operate than beauty but if we are able to cease the pain, our face will present the joy.
That is IFBB Bikini Pro and fitness model, Khanh Nguyen. Rebekah is an authorized private coach and has coaching as a classical pianist. Andreia Brazier is another born in Brazil fitness mannequin. If you’re an elite athlete, if you’re training as a bodybuilder, if you are in the health club day by day, or in case you are knowledgeable ballet dancer, merely skip to the very finish for the advanced hamstring stretches.…
Category: fitness Tags: cardio, coaching, intensity, weight
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